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Tuck School Professor Joins Lebanon Opera House Board

Lebanon — Kevin Lane Keller, E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College, has been elected to the Lebanon Opera House Board of Directors.

Keller is an award-winning researcher and holds academic degrees from Cornell, Duke, and Carnegie Mellon universities. He has held faculty positions at the University of North Carolina, Stanford University and the University of California, Berkeley.

Through the years, he has served as brand confidant to marketers for some of the world’s most successful brands, including Accenture, American Express, Disney, Ford, Intel, Levi-Strauss, L.L. Bean, Procter & Gamble, Samsung and Starbucks. His textbook, Strategic Brand Management, in its fourth edition, has been adopted at top business schools and leading firms around the world and has been called the “bible of branding.” He is also the co-author with Philip Kotler of the all-time bestselling introductory MBA marketing textbook Marketing Management, now in its 14th edition.

On July 1, he became executive director of the nonprofit Marketing Science Institute, a role he will hold for two years. He also serves on the board of directors for the Doug Flutie, Jr. Foundation for Autism and the Montshire Museum of Science. He lives in Etna. — Staff report