Business Notes: Digital Marketing Summit Planned in Manchester

Monday, January 08, 2018
Digital Marketing SummitPlanned in Manchester

Newspapers of New England, the parent company of the Valley News, will be offering a one-day digital marketing summit next month for marketers and business owners.

Scheduled for Feb. 20 at the Radisson Hotel in Manchester, the New England Digital Marketing Summit will offer sessions covering a range of digital marketing tools, techniques and tactics that focus on practical knowledge that participants can use to improve results from their digital marketing efforts, according to a news release from Newspapers of New England. Among the topics to be covered: Google analytics, creating content for search engine optimization, website content development and do-it-yourself marketing videos.

The summit will open with a panel discussion among leaders of the region’s most successful marketing companies about critical trends in digital marketing, according to the release.

“Because things are changing so quickly, even experienced marketers may struggle to keep up,” said Ernesto Burden, vice president of digital for Newspapers of New England. “And while there are a number of great national and international digital marketing conferences, we saw a strong need for something local, accessible, and affordable for our region’s marketers and small- and medium-sized business owners.”

Early registration, which will be available until Jan. 15, will cost $199 and includes lunch and refreshments. The cost of participating the summit is $249 after that.

To register and for more informat ion about the summit, visit www.nedigitalmarketingsummit.com.

Upper Valley Attorney LaunchesNew Consulting Practice

Lebanon — Upper Valley attorney Pete Van Oot is leaving law firm Downs Rachlin Martin after 30 years to form a new corporate governance consulting firm with former Brattleboro Retreat CEO Rob Simpson.

The new firm, The Difference Leadership Group, will advise for-profit and nonprofit organizations in leadership, corporate governance and best-practices issues, Van Oot said in an interview last week.

Although primarily known as an environmental lawyer, Van Oot said his interest in corporate governance grew through his work with companies, institutions and foundations as a legal adviser as well as board member and he now wants to take skills he has learned in those assignments to other organizations.

“I’ve been a lawyer for 30 years and much of my work has been focused on environmental law, but starting about 20 years ago I was engaged to be the outside general counsel for a number of clients and I became in effect board counsel,” he said. “It exposed me to how boards work and the issues they were facing from legal and fiduciary perspective.”

“I became totally fascinated with it,” he explained, describing himself as a “serial board member” who has sat on some 20 boards over the course of his career.

Van Oot has served as outside general counsel for such nonprofit organizations as Marlboro College and Brattleboro Retreat and continues to serve on the boards of of the Vermont chapter of The Nature Conservancy and the Green Mountain Economic Development Corp.

Van Oot said the need for expert corporate governance advise to boards and corporate leadership is highly sought now as companies and organizations are coming to grips with harassment issues in the workplace.

Van Oot, who is a married former Windsor Central Superintendent Alice Worth and recently relocated from Norwich to Orleans, Mass., said his office will primarily be “anywhere with my laptop.”

Items of interest to the local business community are published in the Business & Money section of the Sunday Valley News. Submissions may be sent by email to: biznotes@vnews.com (high-resolution photographs may be attached in .jpg format), or by mail to: Business Notes, c/o Sunday Valley News, P.O. Box 877, White River Junction, Vt. 05001. (Photographs cannot be returned unless accompanied by a stamped, self-addressed envelope.) All items are subject to editing for clarity or space.