Editorial: High-Tech Cigarettes
Fifty years ago, the U.S. surgeon general issued a landmark report warning Americans of the profound health risks from smoking cigarettes. Millions of Americans eventually quit; millions more tried to quit. Many wished they had been warned decades earlier.
Last Thursday, the federal government moved to control a new, higher-tech smoking risk. The federal Food and Drug Administration proposed a sweeping set of rules to crack down on what officials called the “wild west” of electronic cigarettes.
E-cigarettes are battery-powered cylinders that heat up nicotine-infused liquids to create vapor. The e-cigarette smoker inhales — some of these devices even mimic a cigarette with a glowing light at the tip — and then puffs out a white mist.
The proposed FDA rules focus, rightly, on two areas:
∎ Children. The FDA proposes to ban the sale of e-smokes to anyone under age 18.
∎ Public awareness. E-cigarette manufacturers would be required to divulge the ingredients in their products. That will help researchers and potential smokers to better understand the risks e-cigarettes pose to health.
The scientific debate is still simmering about the dangers of e-cigarettes. Unlike traditional cigarettes, e-smokes do not contain tobacco or some of the other harmful chemicals proven to cause cancer. So e-cigs may be less harmful that traditional cigarettes, and could help smokers trying to quit.
But there is mounting evidence that electronic cigarettes pose significant health risks. One recent, preliminary study concluded that the nicotine-laced vapor “promoted the development of cancer in certain types of human cells much in the same way that tobacco smoke does,” The New York Times reported. Another study found chemicals such as formaldehyde and acetone in exhaled e-cig vapor.
Meanwhile, more young people are being drawn to the product. The National Youth Tobacco Survey found last year that 1 in 10 high schoolers had tried “vaping,” as it is known. That was double the number in the previous year, and is likely rising. The FDA is currently funding dozens of studies on the scientific and public health risks of e-cigarettes, Mitch Zeller, director of the FDA’s Center for Tobacco Products, told reporters Thursday. “We don’t know enough now to say anything remotely definitive” about those risks, he said. “We can’t even tell you what the compounds are in the vapors.”
That will likely change through the FDA proposal to require manufacturers to divulge ingredients and provide scientific evidence to substantiate claims that e-cigs are safer than regular ones. Under the FDA proposal, e-cigarettes would carry a warning label, just as regular cigarettes do.
Another important question to be answered: Are e-cigarettes a gateway to tobacco use? Some manufacturers target young people by marketing e-cigarettes in fruit and candy flavors. A recently released congressional report on e-cigarette marketing found that major producers target young people by, for instance, giving away free samples at music and sporting events. The FDA ruling would ban the distribution of free samples, but would allow makers to continue their advertising and market as they see fit.
The FDA is taking a sound approach with its focus on curtailing e-cigarette sales to youngsters, warning adults about the dangers, and promoting more research. It’s hard to say if e-cigarettes will always be a niche sales product or will spawn a Mad Men-style generation of vapers.
If you’re tempted to vape, understand what we know and don’t know about the risks. Tough federal scrutiny now will help clear away confusion so millions of Americans one day won’t regret their choice.