N.H. Ski Industry Profitable

North Woodstock, n.h. (ap) — A study of New Hampshire’s ski resorts covering 2012-2013 shows that only 11 percent of the total direct and secondary sales generated by visitors through the year actually took place at the resorts — much more was spent at hotels, second homes, restaurants and other services.

The analysis by the Institute for New Hampshire Studies for Ski NH said over 3 million winter and summer visitors came to the resorts, resulting in more than $1.1 billion in direct and secondary sales, an all-time high. The study said direct spending totaled $359 million between May 2012 and April 2013.

The largest share of the $786.5 million in secondary sales benefited households — in wages, salaries, profits and rents — followed by retail trade, transportation, utilities, wholesale trade and information, the insurance, banking and real estate industries, state and local government, and others.

“This reflects the substantial contribution these ski area visitors are making through spending at hotels, second homes, restaurants, liquor stores, tollbooths and other service facilities,” said Alice Pearce of Ski NH.

The survey said direct and secondary spending at and away from ski areas from May 2012 to April 2013 supported an annual average employment of 11,067 jobs.

The summer and fall seasons now account for 19 percent of the visits to ski areas with direct spending of $58.6 million, up from $35.3 million in 2009-2010. This is partly due to recent capital improvements, including attractions such as zip-lines and canopy tours, mountain coasters, Segway tours and other activities.