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N.Y. Fashion Week Crowd Busy Playing With Their Smartphones

New York (AP) — Remember clapping? As in when a fashion designer puts on his runway finale and then takes a bow before an adoring crowd. The fashion hordes these days are way too busy tweeting, Instagramming and taking video with their smartphones to put those busy hands together. But more often than not, so are the fashion houses.

Technology has taken over in important ways for designers and was ready made for this New York Fashion Week as the huge storm had the elite teetering around Manhattan in blowing snow, clutching those phones.

Audiences had already been on the bandwagon, taking phone pics from their seats and posting reviews online before the models were off the runway, but designers are figuring out how to use all the instant feedback to their advantage.