Intel Developing Internet TV  Set-Top Box

San Francisco — Intel Corp., the world’s biggest chipmaker, is building an Internet television set-top box that it will sell directly to consumers, aiming to create a new market for its processors.

Erik Huggers, vice president of Intel’s digital home group, said last week that the device and related service, which will debut later this year, will deliver live TV, on-demand programming and other features.

The push into the media business is one of Intel’s attempts to lessen its dependence on the personal-computer market, which is predicted to decline for a second year in 2013.

The box will feature a camera that can recognize users and offer personalized programming suggestions and choices, Huggers said. Intel has hired people from Apple, Google Inc. and Netflix Inc. to work on the product, he said. He declined to say what content will be available on the box.