Marketing Seminar Set for Feb. 13
Lebanon — The nonprofit Vermont/New Hampshire Marketing Group will host a seminar on growth strategies for multichannel catalog and e-commerce companies on Feb. 13 from 9 a.m. to 4:30 p.m. at Fireside Inn and Suites in Lebanon.
The seminar will provide an in-depth look at new techniques in merchandise analysis, creative makeovers and customer acquisition. It will cover topics such as allocating sales across channels, where catalogs are headed, extending a business’ merchandise assortment and which creative elements are most important to drive response.
The speakers will include Bill LaPierre, vice president of business intelligence at Datamann in Wilder, and Frank Oliver, director of new product development at Gardener’s Supply in Burlington. The cost for the seminar is $125. To register, contact the VT/NH Marketing Group at 802-457-2807 or www.vtnhmg.org.