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For information about advertising, please call 603-298-6082 or email us at advertising@vnews.com
All advertisers who submit via email or fax will receive a confirmation that we have received the material prior to scheduling the advertising. Please include a phone number with your submissions where you can be reached between 8 a.m. and 5 p.m. If you do not receive a confirmation from us, we may not have received your information.
CONTACTS
Advertising Staff
Rich Wallace, Advertising Director Ext. 245 email: rwallace@vnews.com
Kelly T. Vigue, Customer Relations Manager Ext. 246 email: kvigue@vnews.com
Outside Sales Staff
- Fred Bender, Ext. 241
- Dan Bessette, Ext. 238
- Stanley Morono, Ext. 243
- Ron Pierson, Ext. 239
- Cindy Watson, Ext. 237
Support Staff
- Beth Chapin, Customer Relations, Ext. 233
- Gretchen Hewes, Customer Relations, Ext. 232
- Molly Jackson, Customer Relations, Ext. 277
- Harry Kinne, Advertising Support, Ext. 235
- Debi Leiras, Customer Relations, Ext. 279
- Mark McGonis, Customer Relations, Ext. 240
- Robin Sawyer, Customer Relations, Ext. 276
TOP OF PAGE | CONTACTS | PLACING AN AD | DEADLINES & SPECIFICATIONS
PRODUCTS
The Valley News
The Valley News has won numerous editorial, advertising and design awards and occupies a position of leadership in the Upper Valley News.
The Sunday Valley News
The Sunday Valley News brings the same quality product home each Sunday. Included in each edition is our Business section, Travel pages, wedding announcements and so much more.
Valley Television
Valley Television gives Upper Valley readers the whole picture... complete, accurate and timely listings for channels received in the area, every day, all day, all week long. As an insert into the Sunday Valley News, Valley Television translates into prime time value for an advertiser's message.
Valley Advantage
The Valley ADVantage is our total market coverage product. It enables ROP and insert advertisers to reach over 50,000 households throughout the Upper Valley. An ideal way to reach a wide variety of readers in a cost effective way.
Special Sections
In addition to Daily & Sunday coverage, the Valley News publishes special issues throughout the year, each geared to a specific subject matter and reader audience. Sections such as Fashion & Bridal, Summer Calendar and Fall Cars allows advertisers to target market segments at a time when their message has the greatest impact. Please see our quarterly Special Sections Calendar below.
Special Sections
Please check back for future updates or call 603-298-6082 for more information on upcoming sections.
Golf 2012
Deadline: April 13
Published: April 27
As the Upper Valley golf season gets underway, this section will include golf tips and ideas, a chart with golf information on area courses, and the many amenities golf courses have to offer. Get into the swing of spring with this special section
Valley Parents
Deadline: April 20
Published: May 4
Valley Parents, our quarterly magazine, will explore parenting in the Upper Valley with entertaining articles, tips and ideas of fun-filled things to do with kids and a calendar of events.
Quechee Balloon Festival
Deadline: May 25
Published: June 10
This annual event put on by the Hartford Area Chamber of Commerce has become a “must do” event. The Valley News in conjunction with the Hartford Area Chamber produces a special section that serves as the program for the three day Quechee Hot Air Balloon & Craft Festival. The section is distributed in the paper as well as throughout Quechee village and at the festival. A great way to start the tourist season.
Dining Guide
Deadline: June 1
Published: June 17
This issue will give Upper Valley restaurants the opportunity to advertise their menu and style. We will also be distributing the Guide throughout the area at convenient pick-up locations. What a way to kick off summer!
Valley Guide
Deadline: June 8
Published: June 24
This informative guide takes a look at the Upper Valley as a whole and gives readers the details on what, where & when to do things throughout the region. From hiking to entertainment and farm stands to art galleries, Valley Guide is your essential summer publication. Additional copies are available around the area.
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TOP OF PAGE | CONTACTS | PRODUCTS | DEADLINES & SPECIFICATIONS
PLACING AN AD
All advertisers who submit via email or fax will receive a confirmation that we have received the material prior to scheduling the advertising. Please include a phone number with your submissions where you can be reached between 8 a.m. and 5 p.m. If you do not receive a confirmation from us, we may not have received your information.
Retail Display, Transaction or Classified Display
Display & Transaction ads can be placed in the following manner:
To Place a Display or Transaction Ad by Phone:
Please call us at 603-298-6082 or 800-874-2226
To Place a Display or Transaction Ad by Fax:
Please fax your ad to (603) 298-0212. Please include a phone number where we can reach you to confirm your advertisement.
To Place a Display or Transaction Ad in Person:
Bring your ad into our office at 24 Interchange Drive, West Lebanon during our office hours of Monday - Friday, 8:00 a.m. to 5:00 p.m.
To Mail a Display or Transaction Ad to us:
Please mail the ad copy, your name, mailing address, billing phone number and a phone number where you may be reached Monday-Friday between 8 a.m. and 5 p.m. to: Valley News Classifieds, PO Box 877, White River Jct., VT 05001.
To Email a Display or Transaction Ad to us:
email your ad to composing@vnews.com. Please include a phone number you can be reached at between 8am and 5pm. Please follow the below guidelines:
GUIDELINES FOR ELECTRONIC ADVERTISING SUBMISSION
There are several options in submitting Advertising to the Valley News in an electronic format:
On Disk, E-Mail or AP AdSend
If you have any questions concerning electronic copy/ad submission, please contact Glenn Grote, prepress manager, at 603-298-8711 Ext. 270.
Virus Protection
Disks received will be checked for computer virus. Any disk infected with a virus will be returned unopened.
Formats
We can accept art and photos in the following formats:
TIFF, EPS, JPEG, PDF, PICT
Resolution should be set at 200 dpi. All artwork must be properly linked with the file. Colors must be CMYK.
Media Accepted
100 MB & 250 MB Zip (Mac & PC), CD
The Valley News is not responsible for damaged disks or unreadable files.
For "First Time" Transmissions
Please submit your initial digital ad one week prior to the run date in case there are unforeseen problems or send us a sample ad. Full size camera ready copy should be submitted with the first ad in case there is a problem with the disk. Hard copy of ads is always welcomed in addition to electronic submission.
Scheduling
All ads should be scheduled by the appropriate deadline with our advertising department. The prepress department cannot schedule ads and will refer all inquiries to the Advertising department. Advertising copy submitted electronically should reach us by 12:00 Noon for the next days paper except for 12:00 Noon Friday for Sunday and Monday's paper.
File Size
The largest file size we can accommodate via E-mail is 10MB. Larger files should be submitted on CD, DVD or submitted via FTP. Email address: Composing@vnews.com
Please use Stuff-It when compressing files for the Macintosh; WinZip when compressing for the PC. If you do not have this software, please let us know.
File Type
The Valley News can work with the following applications:
PDF thru Acrobat 6, QuarkXPress thru 6.0, InDesign 2.0, Photoshop 7, Multi-Ad Creator
For "text only" files: File needs to be saved as plain text.
Because of font and image size issues, Adobe Acrobat (PDF files) are preferred.
In-Column Ad
To Place a Classified Ad by E-mail
Send us an e-mail containing the following information:
1. Your name mailing address, billing phone number and a phone number where you may
be reached Monday-Friday between 8 a.m. and 5 p.m. We cannot run an ad until we can
confirm all required information with you and provide you with a cost quote for the ad, so this is very important. There is a charge for classified ads placed in the Valley News.
2. The Classification under which you'd like the ad to appear. (We reserve the right to require ads to be under the most appropriate classification.)
3. The text for your ad.
4. Scheduling information. When you'd like the ad to start and how long you'd like it to run for.
5. E-mail the information to: classified@vnews.com
To Place a In-Column Ad by Phone:
Please call us at (603) 298-6082
To Place a In-Column Ad by Fax:
Please fax your ad to (603) 298-0212. Please include a phone number where we can reach you to confirm your advertisement.
To Place a In-Column Ad in Person:
Bring your ad into our office at 24 Interchange Drive, West Lebanon during our office hours of Monday - Friday, 8:00 a.m. to 5:00 p.m.
To Mail a In-Column Ad to us:
Please mail the ad copy, your name mailing address, billing phone number and a phone number where you may be reached Monday-Friday between 8 a.m. and 5 p.m. to: Valley News Classifieds, PO Box 877, White River Jct., VT 05001.
TOP OF PAGE | CONTACTS | PRODUCTS | PLACING AN AD
DEADLINES & SPECIFICATIONS
Advertising Rates
* View PDF of print rate card [244kb]
* View PDF of online rate card [1.7mb]
| Publication Day |
Retail & Classified Display |
Transactions |
In-Column |
| Sunday (C & E) |
3:00pm Weds |
N/A |
N/A |
| Sunday (A, B, D & F) |
3:00pm Thurs |
4:30pm Fri |
4:30pm Fri |
| Monday |
11:00am Fri |
4:30pm Fri |
4:30pm Fri |
| Tuesday |
3:00pm Fri |
4:30pm Mon |
4:30pm Mon |
| Wednesday |
3:00pm Mon |
4:30pm Tues |
4:30pm Tues |
| Thursday |
3:00pm Tues |
4:30pm Weds |
4:30pm Weds |
| Friday |
3:00pm Weds |
4:30pm Thurs |
4:30pm Thur |
| Saturday |
3:00pm Thurs |
4:30pm Fri |
4:30pm Fri |
Cancellation deadlines are the as as placement deadlines.
Advertisements requesting a proof, advance deadlines 24 hours.
Mechanical Measurements
* Flexography
* Halftone screen up to 90 line
* Broadsheet page: 6 columns to a page, each column 2 1/16" wide with 1/8" between columns. Column depth, 20.75", 124.50 column inches per page.
* Classified Page: 9 columns to a page, each column 1 5/16"" wide with 1/8" between columns. Column depth, 20.75", 186.75 column inches per page.
Column Widths in inches:
R.O.P.
| 1 Column |
2 Columns |
3 Columns |
4 Columns |
5 Columns |
6 Columns |
| 2 1/16" |
4 1/4" |
6 7/16" |
8 5/8" |
10 3/4" |
13" |
Classified
| 1 Column |
2 Columns |
3 Columns |
4 Columns |
5 Columns |
6 Columns |
7 Columns |
8 Columns |
9 Columns |
| 1 5/16" |
2 3/4" |
4 1/4" |
5 11/16" |
7 1/16" |
8 5/8" |
10 1/16" |
11 1/2" |
13" |
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DEADLINES & SPECIFICATIONS
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