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TOP OF PAGE | PRODUCTS | PLACING AN AD | DEADLINES & SPECIFICATIONS

For information about advertising, please call 603-298-6082 or email us at advertising@vnews.com

All advertisers who submit via email or fax will receive a confirmation that we have received the material prior to scheduling the advertising. Please include a phone number with your submissions where you can be reached between 8 a.m. and 5 p.m. If you do not receive a confirmation from us, we may not have received your information.

CONTACTS

Advertising Staff

Rich Wallace, Advertising Director Ext. 245 email: rwallace@vnews.com
Kelly T. Vigue, Customer Relations Manager Ext. 246 email: kvigue@vnews.com

Outside Sales Staff

  • Fred Bender, Ext. 241
  • Stanley Morono, Ext. 243
  • Ron Pierson, Ext. 238
  • Cindy Watson, Ext. 237

Support Staff

  • Beth Chapin, Customer Service, Ext. 233
  • Carolyn Gernhard, Customer Service, Ext. 232
  • Debi Hutchins, Customer Service, Ext. 279
  • Harry Kinne, Advertising Support, Ext. 235
  • Katie McGranaghan, Customer Service, Ext. 240
  • Jesse Poliquin, Customer Service, Ext. 276
  • Sara Simons, Customer Service, Ext. 277

TOP OF PAGE | CONTACTS | PLACING AN AD | DEADLINES & SPECIFICATIONS

PRODUCTS

The Valley News

The Valley News has won numerous editorial, advertising and design awards and occupies a position of leadership in the Upper Valley News.

The Sunday Valley News

The Sunday Valley News brings the same quality product home each Sunday. Included in each edition is our Business section, Travel pages, wedding announcements and so much more.

Valley Television

Valley Television gives Upper Valley readers the whole picture... complete, accurate and timely listings for channels received in the area, every day, all day, all week long. As an insert into the Sunday Valley News, Valley Television translates into prime time value for an advertiser's message.

Valley Advantage

The Valley ADVantage is our total market coverage product. It enables ROP and insert advertisers to reach over 50,000 households throughout the Upper Valley. An ideal way to reach a wide variety of readers in a cost effective way.

Special Sections

In addition to Daily & Sunday coverage, the Valley News publishes special issues throughout the year, each geared to a specific subject matter and reader audience. Sections such as Fashion & Bridal, Summer Calendar and Fall Cars allows advertisers to target market segments at a time when their message has the greatest impact. Please see our quarterly Special Sections Calendar below.

Special Sections

Please check back for future updates or call 603-298-6082 for more information on upcoming sections.

Kilton Public Library

Deadline: June 25
Published: July 8
A library is a powerful symbol of community. The Kilton Public Library will be a catalyst in West Lebanon’s civic revitalization by providing the latest advances in library technology, expanded space for the collections, and much-needed community services. This section will give you the opportunity to show your civic pride and support this asset.. Please join us in celebrating the opening of this newest community resource.

Valley Wheels

Deadline: July 9
Published: July 22
An exciting section filled with advertising from local auto dealers and automotive related companies. Distributed in the Valley News with additional copies available at convenient Upper Valley locations. Rev up your summer sales with this special section.

Valley Parents

Deadline: July 23
Published: Aug. 6
A quarterly magazine from the Valley News. Valley Parents explores parenting in the Upper Valley with entertaining articles, parenting & entertaining tips and ideas of fun-filled things to do with kids throughout the Upper Valley. This edition will look at getting ready and heading to school for first timers as well as returning students. Also includes a calendar of local family themed events.

61st Cornish Fair Program

Deadline: July 16
Published: Aug. 15
This booklet will be used as the program for the 61st annual Cornish Fair. It will include the fair schedule, entertainers & fun filled details about this tremendous event. The section will be distributed in the Valley News, around the region & at the fair grounds. Don’t miss your chance to be included in this special issue.

Glory Days of the Railroad Festival

Deadline: Aug. 20
Published: Sept. 3
The 18th annual festival will be held Saturday, September 11th. One of Vermont’s most entertaining festivals, this family-oriented, fun-filled, daylong celebration of railroading—past, present and future, in downtown White River Junction, is a great way to kick-off the fall season. The section will get extra circulation as the program for the event.

Valley Wheels

Deadline: Sept. 10
Published: Sept. 23
An exciting section filled with advertising from local auto dealers and automotive related companies. Distributed in the Valley News with additional copies available at convenient Upper Valley locations. Rev up your fall sales with this special section.


TOP OF PAGE | CONTACTS | PRODUCTS | DEADLINES & SPECIFICATIONS

PLACING AN AD

All advertisers who submit via email or fax will receive a confirmation that we have received the material prior to scheduling the advertising. Please include a phone number with your submissions where you can be reached between 8 a.m. and 5 p.m. If you do not receive a confirmation from us, we may not have received your information.

Retail Display, Transaction or Classified Display

Display & Transaction ads can be placed in the following manner:
To Place a Display or Transaction Ad by Phone:
Please call us at 603-298-6082 or 800-874-2226

To Place a Display or Transaction Ad by Fax:
Please fax your ad to (603) 298-0212. Please include a phone number where we can reach you to confirm your advertisement.

To Place a Display or Transaction Ad in Person:
Bring your ad into our office at 24 Interchange Drive, West Lebanon during our office hours of Monday - Friday, 8:00 a.m. to 5:00 p.m.

To Mail a Display or Transaction Ad to us:
Please mail the ad copy, your name, mailing address, billing phone number and a phone number where you may be reached Monday-Friday between 8 a.m. and 5 p.m. to: Valley News Classifieds, PO Box 877, White River Jct., VT 05001.

To Email a Display or Transaction Ad to us:
email your ad to composing@vnews.com. Please include a phone number you can be reached at between 8am and 5pm. Please follow the below guidelines:

GUIDELINES FOR ELECTRONIC ADVERTISING SUBMISSION
There are several options in submitting Advertising to the Valley News in an electronic format: On Disk, E-Mail or AP AdSend

If you have any questions concerning electronic copy/ad submission, please contact Glenn Grote, prepress manager, at 603-298-8711 Ext. 270.

Virus Protection
Disks received will be checked for computer virus. Any disk infected with a virus will be returned unopened.

Formats
We can accept art and photos in the following formats:
TIFF, EPS, JPEG, PDF, PICT

Resolution should be set at 200 dpi. All artwork must be properly linked with the file. Colors must be CMYK.

Media Accepted
100 MB & 250 MB Zip (Mac & PC), CD
The Valley News is not responsible for damaged disks or unreadable files.

For "First Time" Transmissions
Please submit your initial digital ad one week prior to the run date in case there are unforeseen problems or send us a sample ad. Full size camera ready copy should be submitted with the first ad in case there is a problem with the disk. Hard copy of ads is always welcomed in addition to electronic submission.

Scheduling
All ads should be scheduled by the appropriate deadline with our advertising department. The prepress department cannot schedule ads and will refer all inquiries to the Advertising department. Advertising copy submitted electronically should reach us by 12:00 Noon for the next days paper except for 12:00 Noon Friday for Sunday and Monday's paper.

File Size
The largest file size we can accommodate via E-mail is 10MB. Larger files should be submitted on CD, DVD or submitted via FTP. Email address: Composing@vnews.com
Please use Stuff-It when compressing files for the Macintosh; WinZip when compressing for the PC. If you do not have this software, please let us know.

File Type
The Valley News can work with the following applications:

PDF thru Acrobat 6, QuarkXPress thru 6.0, InDesign 2.0, Photoshop 7, Multi-Ad Creator
For "text only" files: File needs to be saved as plain text. Because of font and image size issues, Adobe Acrobat (PDF files) are preferred.

In-Column Ad
To Place a Classified Ad by E-mail
Send us an e-mail containing the following information:
1. Your name mailing address, billing phone number and a phone number where you may be reached Monday-Friday between 8 a.m. and 5 p.m. We cannot run an ad until we can confirm all required information with you and provide you with a cost quote for the ad, so this is very important. There is a charge for classified ads placed in the Valley News.

2. The Classification under which you'd like the ad to appear. (We reserve the right to require ads to be under the most appropriate classification.)

3. The text for your ad.

4. Scheduling information. When you'd like the ad to start and how long you'd like it to run for.

5. E-mail the information to: classified@vnews.com

To Place a In-Column Ad by Phone:
Please call us at (603) 298-6082

To Place a In-Column Ad by Fax:
Please fax your ad to (603) 298-0212. Please include a phone number where we can reach you to confirm your advertisement.

To Place a In-Column Ad in Person:
Bring your ad into our office at 24 Interchange Drive, West Lebanon during our office hours of Monday - Friday, 8:00 a.m. to 5:00 p.m.

To Mail a In-Column Ad to us:
Please mail the ad copy, your name mailing address, billing phone number and a phone number where you may be reached Monday-Friday between 8 a.m. and 5 p.m. to: Valley News Classifieds, PO Box 877, White River Jct., VT 05001.


TOP OF PAGE | CONTACTS | PRODUCTS | PLACING AN AD

DEADLINES & SPECIFICATIONS


Advertising Rates

* View PDF of rate card [244kb]

Publication Day Retail & Classified Display Transactions In-Column
Sunday (C & E) 3:00pm Weds N/A N/A
Sunday (A, B, D & F) 3:00pm Thurs 4:30pm Fri 4:30pm Fri
Monday 11:00am Fri 4:30pm Fri 4:30pm Fri
Tuesday 3:00pm Fri 4:30pm Mon 4:30pm Mon
Wednesday 3:00pm Mon 4:30pm Tues 4:30pm Tues
Thursday 3:00pm Tues 4:30pm Weds 4:30pm Weds
Friday 3:00pm Weds 4:30pm Thurs 4:30pm Thur
Saturday 3:00pm Thurs 4:30pm Fri 4:30pm Fri

Cancellation deadlines are the as as placement deadlines.
Advertisements requesting a proof, advance deadlines 24 hours.

Mechanical Measurements

* Flexography
* Halftone screen up to 90 line
* Broadsheet page: 6 columns to a page, each column 2 1/16" wide with 1/8" between columns. Column depth, 20.75", 124.50 column inches per page.
* Classified Page: 9 columns to a page, each column 1 5/16"" wide with 1/8" between columns. Column depth, 20.75", 186.75 column inches per page.

Column Widths in inches:
R.O.P.
1 Column 2 Columns 3 Columns 4 Columns 5 Columns 6 Columns
2 1/16" 4 1/4" 6 7/16" 8 5/8" 10 3/4" 13"

Classified
1 Column 2 Columns 3 Columns 4 Columns 5 Columns 6 Columns 7 Columns 8 Columns 9 Columns
1 5/16" 2 3/4" 4 1/4" 5 11/16" 7 1/16" 8 5/8" 10 1/16" 11 1/2" 13"


TOP OF PAGE | CONTACTS | PRODUCTS | PLACING AN AD
DEADLINES & SPECIFICATIONS